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Doctoral Program in Marketing
Candidates in the Marketing Ph.D. program study the foundations of and most
recent advances in marketing theory and their applications in today's dynamic
business world. Faculty and student research areas range widely from the emerging
role of electronic commerce, the impact of advertising on social issues, the
econometric modeling of consumer decisions, high-tech distribution systems,
advertising's effects on employees, to marketing in multiethnic communities
and the global marketplace.
Student Support
Students admitted to the doctoral program in marketing are eligible to receive a three- or four-year support package covering tuition, fees and a living stipend. This support is provided through a combination of scholarships, teaching assistantships and research assistantships.
Marketing Faculty
Faculty profiles, courses and other area information can be found on the Marketing Academic Area page.